1
Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Adara in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 15 other categories.
2
Adara is leading in Travel & Tourism, Community & Society, Food & Drink, Sports and one other category.
1
Adara is leading in most countries, including United States, Japan, Spain, France and 80 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.