1
DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Adara is clearly lagging behind, losing to DoubleClick Spotlight in all segments.
1
DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Vehicles, Science & Education and 19 other categories.
2
Adara is leading in Travel & Tourism.
1
DoubleClick Spotlight is leading in most countries, including United States, Canada, United Kingdom, Spain and 106 other countries.
2
Adara is leading in Oman, Malta, Bahrain, Macao and 7 other countries.