Market Share by Top Websites

1 Adara is leading in The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 114 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 28 other categories.

Geography

1 Integral Ad Science is leading in most countries, including Brazil, Canada, Russia, Poland and 55 other countries.

2 Adara is leading in United States, France, Spain, United Kingdom and 39 other countries.