Market Share by Top Websites

2 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 100 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 35 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 58 other countries.

2 Integral Ad Science is leading in Brazil, Russia, Canada, Poland and 27 other countries.