Market Share by Top Websites

1 Adara is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 88 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 58 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Russia and 75 other countries.

2 Integral Ad Science is leading in Italy, Taiwan, Poland, Czech Republic and 32 other countries.