Market Share by Top Websites

1 Adara is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 90 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 40 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, Germany and 56 other countries.

2 Integral Ad Science is leading in United Kingdom, Poland, Brazil, Belgium and 30 other countries.