Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 91 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 40 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 65 other countries.

2 Integral Ad Science is leading in Poland, Brazil, Belgium, Czech Republic and 25 other countries.