Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 75 other categories.

2 interclick is leading in Universities & Colleges, Finance, Restaurants & Delivery, Office Products and 18 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 75 other countries.

2 interclick is leading in Morocco.