Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Media6Degrees is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Media6Degrees has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Finance and 70 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 56 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 89 other countries.

2 Media6Degrees is leading in Uzbekistan, Lithuania, Haiti and Ghana.