Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 87 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 46 other categories.

Geography

1 Adara is leading in most countries, including France, Spain, United Kingdom, Germany and 72 other countries.

2 Nativo is leading in United States, South Africa, Philippines, Pakistan and 11 other countries.