Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind Nativo in all market share segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 108 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 41 other categories.


1 Adara is leading in most countries, including France, Spain, Japan, Canada and 74 other countries.

2 Nativo is leading in United States, United Kingdom, Mexico, Ireland and 15 other countries.