Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 82 other categories.

2 Open AdExchange is leading in Jobs & Employment, Computer Hardware, Sports, Office Products and 2 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 72 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.