Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Adara in all market share segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 81 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Online and 6 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 74 other countries.

2 Optimatic is leading in Malawi and Romania.