Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 98 other categories.

2 Optimatic is leading in Games, Online, Video Games, Home & Garden and 10 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 90 other countries.

2 Optimatic is leading in Venezuela, Egypt, Ecuador and Iran.