Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 59 other categories.

2 Popin is leading in Arts & Entertainment, News & Media, Internet & Telecom, Marketing & Advertising and 44 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 78 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 8 other countries.