Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 95 other categories.

2 PubExchange is leading in Universities & Colleges, Nursery & Playroom, Home & Garden, Beauty & Fitness and 16 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Great Britain, Russia and 114 other countries.

2 PubExchange is leading in Brunei Darussalam, Macedonia, Tuvalu, Zimbabwe and 3 other countries.