Market Share by Top Websites

1 TripleLift is leading in Top 100K Sites and Top 1M Sites.

2 Adara is leading in Top 10K Sites.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 59 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 54 other categories.

Geography

1 Adara is leading in most countries, including France, Spain, United Kingdom, Germany and 79 other countries.

2 TripleLift is leading in United States and Lithuania.