Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adara is still behind TripleLift in all market share segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 105 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 49 other categories.

Geography

1 Adara is leading in most countries, including France, Great Britain, Russia, Spain and 103 other countries.

2 TripleLift is leading in United States, India, Colombia, Tokelau and 16 other countries.