Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 73 other categories.

2 Underdog Media is leading in Computer & Electronics, Arts & Entertainment, News & Media, Software and 47 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 86 other countries.

2 Underdog Media is leading in South Africa, Ecuador, Pakistan, Tunisia and 8 other countries.