Market Share by Top Websites

1 Adara is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, Music & Audio, Health and 68 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 65 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 86 other countries.

2 Yieldlab is leading in Germany, Austria, Myanmar, Slovenia and 7 other countries.