Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Adara in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 54 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 46 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Germany and 64 other countries.

2 YuMe is leading in Spain, Sweden, Venezuela, Iran and 5 other countries.