Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 57 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 48 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 73 other countries.

2 YuMe is leading in Sweden, Argentina, Iran, Panama and 3 other countries.