Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 145 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 16 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 70 other countries.

2 Adara is leading in Japan, Germany, Canada, Russia and 47 other countries.