In terms of market share, AdCentric is clearly lagging behind, losing to Adwit in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 23 other categories.
Adwit is leading in Business & Industry, Music & Audio, Travel, Food & Drink and 21 other categories.
AdCentric is leading in most countries, including United States, France, India, Canada and 17 other countries.
Adwit is leading in Brazil, Philippines, Puerto Rico and Thailand.