In terms of market share, AdCentric is clearly lagging behind, losing to Adwit in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 27 other categories.
Adwit is leading in Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 27 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 17 other countries.
Adwit is leading in France, Belgium, Romania, Guatemala and 2 other countries.