Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 229 other categories.

2 AdF.ly is leading in Computer & Electronics, Software, Adult, Games and 5 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, Japan and 209 other countries.

2 AdF.ly is leading in Israel, Singapore, Portugal, United Arab Emirates and 11 other countries.