Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Business & Industry, Chats & Forums, Food & Drink and 160 other categories.

2 is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 60 other categories.


1 is leading in most countries, including Indonesia, Brazil, India, Mexico and 92 other countries.

2 AppNexus is leading in France, United States, Sweden, United Kingdom and 70 other countries.