Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Shopping and 203 other categories.

2 AdF.ly is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 28 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, Germany and 179 other countries.

2 AdF.ly is leading in Indonesia, Egypt, Thailand, Saudi Arabia and 9 other countries.