Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Chats & Forums and 195 other categories.

2 AdF.ly is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 31 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 165 other countries.

2 AdF.ly is leading in Indonesia, Brazil, Egypt, Thailand and 21 other countries.