Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 200 other categories.

2 AdF.ly is leading in Arts & Entertainment, People & Society, Computer & Electronics, Software and 30 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 166 other countries.

2 AdF.ly is leading in Indonesia, Sri Lanka, Bolivia, Myanmar and 21 other countries.