Market Share by Top Websites

1 AdF.ly is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Health, Food & Drink and 110 other categories.

2 AdF.ly is leading in Arts & Entertainment, People & Society, Computer & Electronics, Software and 103 other categories.

Geography

1 AdF.ly is leading in most countries, including Indonesia, Brazil, Mexico, Spain and 103 other countries.

2 PubMatic is leading in United States, India, United Kingdom, Italy and 56 other countries.