Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdForm is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 238 other categories.

2 AdForm is leading in Bingo and Moving & Relocating.

Geography

1 AppNexus is leading in most countries, including United States, France, Brazil, Russia and 209 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Bulgaria, Denmark and 3 other countries.