Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 108 other categories.

2 AdForm is leading in Business & Industry, Internet & Telecom, Shopping, Online Marketing and 106 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Brazil, Indonesia and 115 other countries.

2 AdForm is leading in Czech Republic, Poland, Italy, Denmark and 51 other countries.