Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdForm is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 211 other categories.

2 AdForm is leading in Online Marketing, Finance, Web Hosting, Accommodation & Hotels and 18 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 173 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Denmark, Sweden and 17 other countries.