Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Online Marketing and 113 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 98 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 97 other countries.

2 AdForm is leading in Czech Republic, Poland, Italy, Bulgaria and 52 other countries.