Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdForm is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 156 other categories.

2 AdForm is leading in Business & Industry, Internet & Telecom, Shopping, Online Marketing and 64 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, India and 152 other countries.

2 AdForm is leading in Czech Republic, Poland, Slovakia, Italy and 24 other countries.