Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind AdForm in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 150 other categories.

2 AdForm is leading in Internet & Telecom, Business & Industry, Shopping, Online Marketing and 56 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Spain and 119 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Poland, Bulgaria and 27 other countries.