Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdForm is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 208 other categories.

2 AdForm is leading in Finance, Accommodation & Hotels, Clothing, Financial Management and 23 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Germany and 192 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Bulgaria, Denmark and 12 other countries.