Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind AdForm in all market share segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Online Marketing and 108 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 101 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 105 other countries.

2 AdForm is leading in Czech Republic, Poland, Italy, Slovakia and 52 other countries.