Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind AdForm in all market share segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, People & Society, Arts & Entertainment and 144 other categories.

2 ExactTarget is leading in Email, Accommodation & Hotels, Restaurants & Delivery, Recreation & Hobbies and 40 other categories.


1 AdForm is leading in most countries, including Czech Republic, Slovakia, Poland, Bulgaria and 55 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Brazil and 47 other countries.