Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, People & Society, Arts & Entertainment and 146 other categories.

2 ExactTarget is leading in Email, Restaurants & Delivery, Recreation & Hobbies, Business Services and 42 other categories.


1 AdForm is leading in most countries, including Czech Republic, Slovakia, Poland, Bulgaria and 63 other countries.

2 ExactTarget is leading in United States, Australia, Canada, Brazil and 46 other countries.