Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 191 other categories.

2 ExactTarget is leading in Email, Insurance, Publishing & Printing, Philanthropy and 18 other categories.

Geography

1 AdForm is leading in most countries, including Czech Republic, Poland, Slovakia, Germany and 120 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, Canada and 24 other countries.