Market Share by Top Websites

1 Adify is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 144 other categories.

2 AdTotal is leading in Telecommunications.


1 Adify is leading in most countries, including United States, Germany, United Kingdom, Canada and 66 other countries.

2 AdTotal is leading in Poland.