Market Share by Top Websites

1 Adify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 136 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 15 other categories.


1 Adify is leading in most countries, including United Kingdom, Germany, India, France and 60 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 13 other countries.