Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Health and 89 other categories.

2 Adify is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 65 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 88 other countries.

2 Adify is leading in Pakistan, Algeria, Estonia, Jamaica and 8 other countries.