Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adify is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 123 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Universities & Colleges, Accommodation & Hotels and 20 other categories.

Geography

1 Adify is leading in most countries, including United States, United Kingdom, Canada, India and 65 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 13 other countries.