Market Share by Top Websites

1 Adify is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 138 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Newspapers, Weather and 4 other categories.

Geography

1 Adify is leading in most countries, including United States, United Kingdom, India, Canada and 63 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, New Zealand and 7 other countries.