Market Share by Top Websites

1 Adify is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 126 other categories.

2 MSN Ads is leading in Religion & Spirituality, Humor, Business News, Fishing and 15 other categories.


1 Adify is leading in most countries, including United States, United Kingdom, Germany, Canada and 62 other countries.

2 MSN Ads is leading in Thailand, Sri Lanka, Venezuela, Burkina Faso and 3 other countries.