Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Finance, Business & Consumer Services and 14 other categories.

2 AdScale is leading in Arts & Entertainment, Games, Science & Education, Reference Materials and 2 other categories.


1 Adition is leading in most countries, including Germany, United States, Austria, United Kingdom and 79 other countries.

2 AdScale is leading in India, Japan, Indonesia, Czech Republic and 31 other countries.