Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 133 other categories.

2 Adservice Media is leading in Finance, Financial Management, Banking, Telecommunications and 21 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 61 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Guernsey and 4 other countries.