Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Sports and 132 other categories.

2 AdvertServe is leading in Movies, Adult, Food & Drink, TV & Video and 24 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 59 other countries.

2 AdvertServe is leading in Russia, Turkey, United States, Ukraine and 33 other countries.