Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adition is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 226 other categories.

2 Adition is leading in Golf, Car Rentals, Directories, Moving & Relocating and one other category.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 177 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovenia and one other country.