Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adition has better usage coverage in more websites categories. Including Business & Industry, People & Society, Internet & Telecom, Sports and 93 other categories.
Direct/ADVERT is leading in Arts & Entertainment, News & Media, Shopping, Food & Drink and 82 other categories.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 54 other countries.
Adition is leading in Germany, Austria, Switzerland, Sweden and 47 other countries.