Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Adition is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 100 other categories.

2 Adition is leading in Sports, Travel, Career & Education, Finance and 69 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 48 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 29 other countries.