Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adition has better usage coverage in more websites categories. Including Business & Industry, Sports, Shopping, Internet & Telecom and 92 other categories.
Direct/ADVERT is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 77 other categories.
Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 63 other countries.
Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 23 other countries.