Adition is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adition has better usage coverage in more websites categories. Including People & Society, Sports, Travel, Career & Education and 86 other categories.
Direct/ADVERT is leading in Arts & Entertainment, News & Media, Business & Industry, Shopping and 86 other categories.
Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 54 other countries.
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 27 other countries.