Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 119 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 52 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 44 other countries.

2 Federated Media is leading in United States, Canada, United Kingdom, India and 43 other countries.