Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Internet & Telecom and 109 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 46 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 46 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Slovakia and 34 other countries.