Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 133 other categories.

2 Integral Ad Science is leading in Software, Technology News, Energy, Fashion & Modeling and 24 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 39 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Canada, France and 33 other countries.