Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 130 other categories.

2 Integral Ad Science is leading in Cooking & Recipes, Technology News, Energy, Adult and 15 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 52 other countries.

2 Integral Ad Science is leading in United States, Italy, France, India and 37 other countries.