Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 117 other categories.

2 Integral Ad Science is leading in Computer & Electronics, Technology News, Software, Cooking & Recipes and 36 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 54 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 33 other countries.