Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 122 other categories.

2 Integral Ad Science is leading in Food & Drink, Computer & Electronics, Cooking & Recipes, Software and 32 other categories.


1 Integral Ad Science is leading in most countries, including United States, Italy, India, France and 48 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 46 other countries.