Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 134 other categories.

2 Integral Ad Science is leading in Technology News, Software, Energy, Magazines & E-Zines and 21 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Brazil and 42 other countries.

2 Adition is leading in Germany, Austria, Switzerland, Sweden and 40 other countries.