Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 87 other categories.

2 Adition is leading in Business & Industry, Shopping, Sports, Marketing & Advertising and 81 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 44 other countries.

2 Lijit is leading in United States, India, United Kingdom, Canada and 40 other countries.