Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 145 other categories.

2 Microsoft adCenter Conversion is leading in Software, Law, Computer Hardware, Credit, Loans & Mortgages and 18 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 66 other countries.

2 Microsoft adCenter Conversion is leading in United States, South Africa, Korea Republic, Taiwan and 9 other countries.