Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Shopping and 151 other categories.

2 Microsoft adCenter Conversion is leading in Industrial Goods & Services, Financial Management, Credit, Loans & Mortgages, Hair and 7 other categories.

Geography

1 Adition is leading in most countries, including Germany, Austria, Switzerland, Sweden and 78 other countries.

2 Microsoft adCenter Conversion is leading in Vietnam, Panama, Moldova and Turkmenistan.