Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 141 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Restaurants & Delivery and 4 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, United States and 57 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 8 other countries.