Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Adition in all segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 120 other categories.

2 SpecificClick is leading in People & Society, Religion & Spirituality, Car Buying, Law & Government and 32 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 51 other countries.

2 SpecificClick is leading in United States, United Kingdom, Norway, Brazil and 18 other countries.