Market Share by Top Websites

1 Adition is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind Adition in all market share segments.

Websites Categories

1 Adition has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 129 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Beauty & Fitness, Nursery & Playroom and 20 other categories.


1 Adition is leading in most countries, including Germany, Austria, Switzerland, Slovakia and 58 other countries.

2 TripleLift is leading in United States, Canada, Brazil, Mexico and 9 other countries.