Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 adk2 is leading in Top 1M Sites.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, News & Media and 46 other categories.

2 interclick is leading in Career & Education, Health, Food & Drink, Universities & Colleges and 13 other categories.


1 adk2 is leading in most countries, including Indonesia, India, United States, Pakistan and 67 other countries.

2 interclick is leading in Sweden, Bosnia and Herzegovina and Armenia.