Market Share by Top Websites

1 adk2 is leading in Top 1M Sites and The Entire Web.

2 Despite its recent growth, MSN Ads is still behind adk2 in all market share segments.

Websites Categories

1 adk2 has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Computer & Electronics and 91 other categories.

2 MSN Ads is leading in Health, Food & Drink, Cooking & Recipes, Law & Government and 34 other categories.


1 adk2 is leading in most countries, including Indonesia, United States, India, Brazil and 78 other countries.

2 MSN Ads is leading in Taiwan, South Africa and Cameroon.