2
In terms of market share, adk2 is clearly lagging behind, losing to MSN Ads in all segments.
1
MSN Ads has better usage coverage in more websites categories. Including Science & Education, Finance, Food & Drink, Hobbies & Leisure and 6 other categories.
2
adk2 is leading in Arts & Entertainment, Computers Electronics & Technology, Adult and Lifestyle.
1
adk2 is leading in most countries, including Poland, Albania, China, Ecuador and 17 other countries.
2
MSN Ads is leading in United States, Bulgaria, Czech Republic, Finland and 4 other countries.