Market Share by Top Websites

1 Ad Spirit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Sports, Science & Education, Food & Drink and 17 other categories.

2 AdMob is leading in Computers Electronics & Technology, Games and Adult.

Geography

1 Ad Spirit is leading in most countries, including Germany, Austria, United Kingdom, Poland and 32 other countries.

2 AdMob is leading in Japan, Italy, United States, France and 15 other countries.