Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 148 other categories.

2 AdMob is leading in Mobile Developers, Gambling, Universities & Colleges, Lottery and 12 other categories.


1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 123 other countries.

2 AdMob is leading in Korea Republic, Azerbaijan, Kyrgyzstan, Trinidad and Tobago and one other country.