Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 142 other categories.

2 AdMob is leading in Mobile Developers, Religion & Spirituality, Gambling, Universities & Colleges and 11 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 114 other countries.

2 AdMob is leading in Ireland, Azerbaijan, Puerto Rico, Zimbabwe and one other country.