Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 156 other categories.

2 AdMob is leading in Military & Defense.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, United States and 131 other countries.

2 AdMob is leading in Lithuania, Saint Helena, Montenegro and Nigeria.