Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 168 other categories.

2 AdMob is leading in Gambling, Universities & Colleges, Textiles & Nonwovens, Lottery and 12 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 154 other countries.

2 AdMob is leading in Saint Helena, Lithuania, Montenegro, Guadeloupe and 2 other countries.