Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 139 other categories.

2 AdMob is leading in Mobile Developers, Religion & Spirituality, Gambling, Universities & Colleges and 10 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 119 other countries.

2 AdMob is leading in Hong Kong, Syrian Arab, Andorra and Northern Mariana Islands.