Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 100 other categories.

2 Adtegrity is leading in Real Estate, Online, Baseball, Fashion & Modeling and 6 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 73 other countries.

2 Adtegrity is leading in Tanzania, Serbia, Kenya, Iraq and one other country.