2
In terms of market share, AdMob is clearly lagging behind, losing to Aruba Media Marketing in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 13 other categories.
2
Aruba Media Marketing hasn't got a lead over AdMob in any websites category.
1
AdMob is leading in most countries, including Japan, United States, France, Australia and 26 other countries.
2
Aruba Media Marketing is leading in Italy.