2
In terms of market share, AdMob is clearly lagging behind, losing to BrandReach in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 15 other categories.
2
BrandReach is leading in Adult.
1
AdMob is leading in most countries, including Japan, Italy, United States, France and 23 other countries.
2
BrandReach is leading in Germany, United Kingdom, Canada, Denmark and 4 other countries.