Market Share by Top Websites

1 BridgeTrack is leading in Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to BridgeTrack in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 15 other categories.

2 BridgeTrack is leading in Finance.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 26 other countries.

2 BridgeTrack is leading in Canada.