Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind C3 Metrics in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 43 other categories.

2 C3 Metrics is leading in Travel, Shopping, Accommodation & Hotels, Food & Drink and 36 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 42 other countries.

2 C3 Metrics is leading in United States, Norway, Hungary, Belarus and 3 other countries.