1
C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to C3 Metrics in all segments.
1
C3 Metrics has better usage coverage in more websites categories. Including Finance, Food & Drink, Games, Travel & Tourism and 11 other categories.
2
AdMob is leading in Computers Electronics & Technology, News & Media, Arts & Entertainment, Adult and 3 other categories.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 19 other countries.
2
C3 Metrics is leading in United States, Canada, Brazil, China and 10 other countries.