Market Share by Top Websites

1 Connextra is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Adult and 9 other categories.

2 Connextra is leading in Arts & Entertainment, Gambling, Sports, Food & Drink and 3 other categories.

Geography

1 Connextra is leading in most countries, including United States, Spain, United Kingdom, Russia and 25 other countries.

2 AdMob is leading in Japan, Italy, France, Australia and 15 other countries.