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ContentClick is leading in Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to ContentClick in all segments.
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AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Adult and 10 other categories.
2
ContentClick is leading in Sports, Community & Society, Lifestyle and Pets & Animals.
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AdMob is leading in most countries, including Japan, Italy, France, Australia and 22 other countries.
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ContentClick is leading in United Kingdom, United States, Germany, Bulgaria and 6 other countries.