1
Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to Conviva in all segments.
1
Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Food & Drink and 12 other categories.
2
AdMob is leading in Games, Adult, Vehicles, Gambling and one other category.
1
Conviva is leading in most countries, including United States, Netherlands, United Kingdom, Canada and 20 other countries.
2
AdMob is leading in Japan, Italy, France, Australia and 13 other countries.