1
eADV is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to eADV in all segments.
1
eADV has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Sports and 14 other categories.
2
AdMob is leading in Finance and Home & Garden.
1
AdMob is leading in most countries, including Japan, United States, France, Australia and 18 other countries.
2
eADV is leading in Italy, Netherlands, Poland, Romania and 8 other countries.