Market Share by Top Websites

1 eADV is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to eADV in all segments.

Websites Categories

1 eADV has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 57 other categories.

2 AdMob is leading in People & Society, Computer & Electronics, Software, Adult and 29 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, United States, India and 50 other countries.

2 eADV is leading in Italy, United Kingdom, Germany, Switzerland and 12 other countries.